Rationale "Why this brand?"

Nowadays, there are a lot of beverage brands. Each brand is famous and popular in part of quality, taste and refreshment. People who like to drinking, they can choose to drink but there is one brand that received an acknowledgment from many drinkers. That is “Heineken” beer. Heineken is one of the world’s great brewers and is committed to growth and remaining independent until received a guarantee from several countries. Heineken beer brand is one of the world’s leading brewers in term of sales volume and profitability and selling management way is leading success. They begin from small family name in Amsterdam but they get a development to continue. So far their product is very famous and popular around the world and these products get to the market in several countries. In the past, I couldn’t see Heineken beer in many ways such as on TV, internet or newspaper but I didn’t touch and drink it. So far, I am an adult but never drink it because I don’t drink alcohols. Although, I don’t drink heineken but it’s a small group only. However, Heineken has been able to remain one of the world’s leading consumer and corporate brand more than 130 years. Have you ever touch the taste of Heineken beer?

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