Sunday, August 1, 2010

The example promotion strategies of Heineken

The “Head”Sponsor of the 2010 Football World Cup

Heineken is the “Head”Sponsor of the 2010 Football World Cup for 10 years. Although, the sponsorship of World Cup will invest a lot of money, but Heineken is made and received responses from many countries and people who see football. It’s on TV.

Heineken music promotion in Holland

Last June Heineken Holland and Fitzroy Amsterdam made the Heineken Cassette Stick promotion. With each 6 cans pack a special USB stick 2 GB and came with free download music tracks. There is pop, rock and disco. You can choose from 5 music categories.


Heineken starts its fifth season as a UEFA sponsor

The fifth season of Heineken as a sponsor of UEFA Champions League started with a new TV advertising campaign and highlights’ programs around the world for every person. We can see every match and watch football on TV that we want to see.