Wednesday, July 21, 2010

Key successful factors


Highest safety
Products of Heineken are produced to the highest standards of safety. If product is defective, Heineken will solve properly such as the process and material are safe for consumers.

Faithful to every consumer
Heineken will take the important honesty to consumers. Heineken believes that corruptions must eliminate from society. Heineken decrease and avoid the fraud and conflict between business benefits.

Nature process
Heineken is brewed in a natural brewing process with no additives. Brewing of Heineken beer is a 100% natural process.

Highest standard
Heineken insists on the highest standard because is the beer brand in the world that have well recognition and response from drinker. When Heineken will do or change something, it always has the highest standards.

Highest quality
Heineken has the higher quality beer brands that have a premium cachet from other organization in part of process, material, brand, people, media and taste.

Strict control
Heineken is very strict control of the recipe and highly efficient quality control. Such as workers, other processes, equipments or everything for make Heineken beer for successful brand.

Good management system
Heineken has a good management system and new ideas for bring customers to join in big activities or sponsor. The investment may be more, but the consequences are more than too and including a leader that have the knowledge and ability to perform to the progress and success of the product.

Old and premium brand
Heineken was found since in 1864 in Netherlands. The age was about 146 years and sold in 140 countries around the world. Until, Heineken has guaranteed the pure, premium taste of Heineken beer from the drinker and is popular and famous beer.

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