Thursday, July 15, 2010

Logo

This is a logo for Heineken International. The Heineken Red Star is origin icon of the brand used since the beginning. The star was the symbol of brewers and Heineken believe that; this logo had mystical power to protect the quality of the brew. Heineken green background is prefer above on a white background, it reflects the character of the brand better. Heineken logo has developed to communicate and make the modernity and vitality of the brand. It may be applied in communication, sponsorships, merchandise and packaging of Heineken brand.

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