Positioning

This is the positioning of Heineken

The positioning of Heineken beer brand is the old and premium brand that other people or the drinker know about this. When Heineken has the old and premium brand, Heineken will develop in part of original quality taste of Heineken by company will choose a good material in nature production process for safety of the consumer and never use other flavorings in the beer. Heineken will use the green products for difference in identity alcohol brand marketing in the world, such as bottle and can. Although, Heineken have many rivals but Heineken never worry in this problem. Then, these unique selling points of Heineken are one of the world’s leading brewers in term of sales volume and profitability, the most valuable brand portfolio and guaranted the pure, premium taste. Until, Heineken is the first good selling beer brand of the world.