Product strategy >>> Branding

Heineken has been the one of the world’s leading consumer and corporate brands more than 130 years. Heineken is the national premium beer brand and have the world’s most valuable brand portfolio. Heineken will confront with the challenges in many markets to take organic profit growth but also focuses on building the future plan of brands and business. The key focus is forcing the growth of brands and improving financial performance. Especially, selling partnerships and distribution strategies create value. This focus is also on making employees in company to use potential and building the true performance base culture between working. Heineken will create a good achievement that combines the power of local brands and international brands at Heineken centre. Heineken spread to invest the product appropriately and attempt to create and maintain strong positions in local market.

Brand value of Heineken