Promotion strategies

Promotion is an important tool for increases demand and creates an interesting point of Heineken for increases the consumer more than in the past. Promotions of Heineken are advertisement in several media, events, parties, sponsor or music marketing event. In some years, Heineken has the advertising on TV up to 8 pieces focusing on the unique and different to attract the attention of consumers. Particularly, the activities of Heineken marketing enter to the people intensely and rarely called on colleagues to support Heineken least 500,000 persons more than any event.