References

http://www.heinekeninternational.com/

http://www.dinesh.com/history_of_logos/beer_logos/heineken_logo_-_design_and_history.html

http://en.wikipedia.org/wiki/Heineken_International

http://www.positioningmag.com/Magazine/Details.aspx?id=29878

http://en.wikipedia.org/wiki/Heineken_Pilsener

http://www.fundinguniverse.com/company-histories/Heineken-NV-Company-History.html

http://popsop.com/tag/heineken/page/4