The “Head”Sponsor of the 2010 Football World Cup
Heineken is the “Head”Sponsor of the 2010 Football World Cup for 10 years. Although, the sponsorship of World Cup will invest a lot of money, but Heineken is made and received responses from many countries and people who see football. It’s on TV.
Heineken music promotion in Holland
Last June Heineken Holland and Fitzroy Amsterdam made the Heineken Cassette Stick promotion. With each 6 cans pack a special USB stick 2 GB and came with free download music tracks. There is pop, rock and disco. You can choose from 5 music categories.
Heineken starts its fifth season as a UEFA sponsor